Japan as a whole may be attracting record numbers of foreign tourists, but a report by McKinsey & Co. indicates that the four major historical regions of Nara, Kamakura, Nikko and Ise Shrine are almost unknown among Western tourists.
The consultancy’s Japan office surveyed over 3,000 visitors from Western countries on how aware they were of 36 tourist attractions, most of which are listed in major travel guides that cater to both wealthy older Western tourists and their younger counterparts who travel more cheaply.
Only 9 percent of those surveyed said they were aware of Kamakura’s attractions in Kanagawa Prefecture, such as the Great Buddha, while 7 percent said they knew of Nara Prefecture’s attractions like Todaiji Temple.
Five percent said they had heard of tourism assets in Nikko, Tochigi Prefecture, such as Toshogu Shrine, and only 3 percent had heard of Mie Prefecture’s assets like Ise Shrine.
However, when those surveyed were given explanations on the attractions in the four areas, 42 percent then said they found Kamakura attractive and worth visiting, while 38 percent replied the same for Nara, 36 percent for Nikko and 34 percent for Ise Shrine.
source by japantimes