Japan theme parks out to scare up more Halloween visitors

posted on September 11, 2016

Once a blip on the calendar, Halloween has grown into a major event in Japan. And this year, major theme parks here are once again looking to generate some scary numbers by offering bigger, better attractions celebrating the season of orange and black.

The Halloween effect is no phantom phenomenon. In October last year, both Tokyo Disney Resort and Universal Studios Japan attracted the most visitors they have ever received in a single month. That was largely because the holiday, which is always on Oct. 31, fell on a Saturday.

This year, Halloween falls on a Monday. But theme parks are hoping to outdo last year's record-setting performances by giving visitors a little extra.

Tokyo Disneyland is kicking off the season Friday with a revamped Halloween parade that will see the event get its first makeover in three years.

The roughly 50-minute parade features some 90 performers, including Disney characters dressed as pumpkins, witches and ghosts, and dancers.

Disney Ambassador Hotel, a Disney-themed facility adjacent to the theme park, is giving some of its guest rooms the Halloween treatment. Rooms for three will be available at prices between 54,600 yen and 68,900 yen ($538 and $678).

source by nikkei
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