Gifu town under fire for using busty No-Rin character to boo(b)st tourism

posted on December 3, 2015

One city in Gifu is trying to put a little bounce into its local tourism by using Kocho, the top-heavy character from No-Rin, on its promotional media.

In November, Gifu Prefecture's Minokamo Municipal Tourism Association began advertising a stamp rally (a stamp card campaign) open to visitors of participating bars and eateries in the area from November 7, 2015-January 31, 2016.

But what at first seemed like a fun event to support small businesses is now catching flack from residents and netizens alike for the association's use of busty anime characters to promote it.

So why such a suggestive choice for their promotional poster? A large part of the reason, according to the association, is because the Kamo Agriculture School nearby was basis for the design of Tamo Agriculture School in the series, where No-Rin's story takes place.

As for the other part, it seems they're trying to attract a certain demographic that may not normally display much interest in events like these.

While many users don't necessarily mind the city's ties to the anime itself, whose characters have appeared in a number of association-sponsored advertisements, a large number of users particularly objected to the sexual nature of the Kocho poster above, deeming it as "sexual harassment" or "unsuitable for families and children".


source by rocketnews24
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