Shake Shack opens branch in Tokyo

posted on November 16, 2015

A branch of the New York restaurant chain Shake Shack has opened up in one of Tokyo's most upmarket neighbourhoods.

The establishment on Icho Namiki Avenue opened this morning (November 13th), with customers queuing from the early hours to ensure they would be among the first inside.

One fan even got there the night before to make sure they would be the first through the doors of the new Shake Shack.

Staff from the new restaurant spent time going down the line and chatting to the 400 or so people who were waiting for it to open.

A special ceremony to mark the occasion was held at 11am local time, when a brass band played and a commemorative ribbon was cut.

It was attended by various senior figures from Shake Shack in the US, as well as Sazaby League - the brand's partner in Japan, which has also facilitated the opening of a number of other American brands, such as Starbucks, in the country.

The ethos of Shake Shack is to provide 100 per cent natural, antibiotic-free Angus beef burgers and be a gathering place for friends.

Tokyo's newest restaurant has been created to resemble the first Shake Shack in Madison Square Park in New York.

It has 67 seats inside and the capacity for 100 more diners on an outside terrace, which currently gives good views of the autumn leaves on the gingko trees in the street.

Customers can choose from Shake Shack favourites, such as the ShackBurger, containing cheese, fresh lettuce, tomato, and ShackSauce, all inside a buttered, toasted, soft potato roll for 680 yen.

source by insidejapantours
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