Confident Tokyo Disneyland hiking prices again

posted on February 9, 2016

The operator of Tokyo Disneyland and Tokyo DisneySea will raise ticket prices for the third consecutive year to secure money for investing in the parks, based on projections that the solid stream of visitors will continue.

Oriental Land announced the higher admission prices Monday. Starting April 1, adults will pay 7,400 yen ($63.89) for a single-day ticket, a 500-yen increase. Prices will rise to 6,400 yen, or 400 yen more, for those ages 12-17, and by 300 yen to 4,800 yen for children ages 4-11. Group rates and prices for seasonal passes also will increase, but admission after a certain time in the afternoon will cost the same.

Compared with two years ago, an adult's single-day ticket will cost 1,200 yen more. But the latest price hike is at a level that will not reduce attendance, an Oriental Land official said.

The company projects a 3% decline in visitors to 30.4 million for the fiscal year through March, which saw the price of an adult's single-day ticket jacked up 500 yen at the start of the year. But this drop is attributed to a sharp attendance increase in the prior two years due to factors such as events celebrating the 30th anniversary of Tokyo Disneyland's opening and the launch of large attractions.

Data reveals that price hikes are not driving people away. Attendance during April-September 2015 declined 5% due to bad weather but hit a record in October on the popularity of a Halloween event. Visitors flocked to the parks in December for Christmas as well, so the tally for the October-December quarter was about the same as in the year-ago period.

source by nikkei
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