Ise Shrine becomes social media savvy ahead of G-7 summit

posted on March 22, 2016

Photos of a dimly lit Uji Bridge at night, sacred horses walking on the front approach to the shrine, artists performing court music and dance.

These are among dozens of images depicting scenes at Ise Shrine that have been uploaded to its Instagram account, while on Facebook, Ise Shrine posts various events and provides an explanation of its history and how to offer prayers.

Ise Shrine in Mie Prefecture has been increasing posts on its social media and video sites ahead of the G-7 summit of industrialized nations in May, hoping the event will attract more youngsters and overseas visitors to the shrine.

The social media attempts were launched in December with a young priest in charge of taking the photos. The shrine set up a YouTube channel in November to introduce the four seasons in the shrine.

As of March 7, the shrine had around 15,000 followers on Facebook and a little over 1,000 on Instagram. The highest number of views on YouTube is over 28,900 so far.

Other shrines and temples in Japan, including Kiyomizu Temple and Kifune Shrine, both in Kyoto, have amassed between 100,000 to 130,000 followers.

“More and more people, who aren’t exactly pious, are seeking ‘light religious experiences.’ They hope to feel something from the

source by japantimes
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