Hokkaido rewrites 'condescending' etiquette guide targeted at Chinese tourists

posted on April 27, 2016

The Hokkaido Tourism Organization has revised a booklet on bad manners aimed at Chinese tourists after a local resident said it assumed Chinese lack common sense.

The new guide covers subjects ranging from shopping and hotel etiquette to how to use a toilet. It cautions against being late, breaking wind in public and stealing cutlery from restaurants.

An official at the Sapporo-based semi-public tourism promotion body said it came up with the idea of a do’s and don’ts guide last year after hoteliers expressed reluctance to host tourists from China. There have been cases in which Chinese tourists left hotel rooms dirty or made excessive noise.

As elsewhere in Japan recently, the number of tourists from China has surged in Hokkaido. Figures released by the prefecture show there were 218,600 travelers from China in the period from April to September last year, or nearly a quarter of all foreign travelers during the six months. They were the second-largest group by nationality after those from Taiwan, who numbered 260,500.

The official said the organization hopes the booklet would serve to resolve issues for innkeepers as well as making a stay in Hokkaido an enjoyable experience for Chinese tourists. It published the illustrated booklet in August.

But the booklet was titled “Hokkaido Ryoko Joshiki” (“Common Sense When Traveling Hokkaido”), with illustrations showing example after example of bad tourist behavior lined with big “X” marks.

A Chinese resident in Hokkaido saw it and complained, saying it gives a false impression to readers that all Chinese lack common sense and manners.

The tourism organization acknowledged that “its contents were one-sided,” and decided to revise it.

The title of the revised publication, which came out in March, is “Hokkaido Kokoroe” (“The Traveler’s Etiquette Guide to Hokkaido”). There are no patronising “X” marks, and instead the guide explains what kind of behavior is considered bad manners.

source by japantimes
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