Beer firms foresee big sales in heat wave

posted on June 19, 2016

Beverage manufacturers are set to increase the production of beer and soft drinks in response to this summer's forecast heat wave, which is expected to cause a spike in demand.

Asahi Soft Drinks Co. plans to increase the output of Wilkinson, its main soda water brand, by about 40 percent in July compared to last year.

Soda water was once primarily consumed with alcohol. However, more people - and especially women - are drinking carbonated water by itself to feel refreshed. Asahi also boosted the production of Rokujo Mugicha barley tea by 20 percent in June.

Kirin Beverage Co., which updated the flavor and packaging of its Namacha green tea brand in March, will increase the product's output in July by about 30 percent from the previous year, according to the company.

Ito En Ltd. said it also plans to increase the production of Kenko Mineral Mugicha barley tea by 10 percent in July.

In the beer industry, it is widely believed that a temperature increase of just 1 C in the summer increases large-bottle beer sales by 1 million a day.

source by the-japan-news
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