4-D introduces new viewing option for 'Star Wars' fans

posted on December 18, 2015

In preparation for the much-anticipated worldwide release of "Star Wars: The Force Awakens," Toho Cinemas Ltd. has tripled its 4-D motion effects theaters to nine stretching from Tokyo, Yokohama, Kawasaki and Funabashi, Chiba Prefecture, to Nanba in Osaka.

4-D theaters use specially engineered seats to add physical and sensory sensations to the 3-D movie-watching experience. Like an amusement park ride, the seats move in sync with the action and produce wind, mist, smells, vibrations and other effects to fool moviegoers into feeling they are experiencing the film, rather than just watching it.

Such gimmicks are well-suited for Hollywood blockbusters like “Star Wars,” said Toho Cinemas marketing official Yoshito Hiramatsu.

The 4-D technology debuted in three theaters in Tokyo and Saitama in June. One of the jazzed-up movies, “Jurassic World,” produced a box office draw of more than ¥100 million in just over 100 days from a single screen in Toho’s towering new Godzilla theater in Tokyo’s Kabukicho district.

As of Friday afternoon, all tickets for the latest “Star Wars” movie at Toho’s 4-D theater in Roppongi Hills were sold out - including the 3:45 a.m. show on Saturday.

source by japantimes
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